Shure Finds New Voice; Goes ‘Universal’ With Integrated Document Technologies; Legendary Audio Equipment Maker Launches Aggressive E-Business Strategy and Centralizes Knowledge Management – Global Sound

Global Sound – Itasca, Ill. (PRWEB) September 13, 2007

The audio electronics company that has enabled people to express themselves for generations has found a new way to express itself on a global scale.

Shure Incorporated of Niles, Ill., with the assistance of Itasca, Ill.-based Integrated Document Technologies (IDT), recently launched a new, “universal” content management tool that is fueling its e-business strategy and allowing all of the company’s information to be stored, accessed and managed on the Web.

Shure is a global leader in producing professional and consumer audio products. It is best known for the microphones it has produced since 1925 — considered the gold standard by musicians worldwide.

Singing in Several Languages

The need for better knowledge management coincided with the Shure’s aggressive e-business strategy. “With operations in seven countries, we needed to access content globally and efficiently,” says John Purnell, Software Development Systems Specialist, Global IS and leader of the project at Shure. “There are three global websites with in-language copy and about 40 single web pages on our site with some in-language copy.”

Once its IS team mapped out a plan for selecting and rolling-out a new system, Shure enlisted the expertise of IDT, a national provider of integrated enterprise content management solutions. Assisting with system specification, implementation and integration, Shure and IDT selected the Stellent Universal Content Management (UCM) offering.