Global Sound –
Global Business – Licensing and Franchising
Another approach to international business is licensing. Important point, license agreements entitle one company to produce or market another company’s product or to utilize its technology in return for a royalty or fee. Sounds good with our company. Here’s an example – a U.S. business might obtain the rights to manufacture and sell a Scandinavian skin lotion in the United States, using the Scandinavian formula and packaging design. The U.S. company would be responsible for promoting and distributing the product, and it would pay the Scandinavian company a percentage of its income from sales in exchange for the products rights.
Licensing deals can also work the other way, with the U.S. company acting as the licenser and the overseas company as the licensee. Another important point, the U.S. firm would avoid the shipping costs, trade barriers, and uncertainties associated with trying to enter other markets, but it would still receive a portion of the revenue from overseas sales. Moreover, licensing agreements are not restricted to international business. A company can also license its products or technology to other companies in its domestic market.
Just going to expand a little on franchising. This technique is getting expensive everyday. Franchising is another was to expand into foreign markets. With a franchise agreement, the franchisee obtains the rights to duplicate a specific product or service (ex. restaurant, photocopy shop, or a video rental store). And the company selling the franchise obtains a royalty fee in exchange. Holiday Inn WorldWide has used this approach to reach customers in over 60 countries. The point is that by franchising the operation, a company can minimize the costs and risks of global expansion and bypass certain trade restrictions.
Remember Success comes when we work together. [http://www.obriangroup.org]
CONTACT: BLESSIE CONTACT NUMBER: 1-714-635-7336 E-mail: email@example.com Website: somacondo.webs.com The Grand Soho – Fully Furnished Condos – Makati – Metro Manila – Philippines Soaring 43 storeys atop Makati ‘s Golden Triangle, the country’s most desired piece of Real Estate,is the fabulous new Grand Soho Makati, soon to be the most coveted boutique residence in the Metro. Fully fitted, fully furnished concept was designed to make moving in a hassle-free experience. Luxury living starts the day you move in. Grand Soho Makati lies in the heart of Makati ‘s Golden Triangle, the most expensive and most desired Real Estate in the city. Flanked by dynamic thoroughfares Buendia,Makati and Ayala Avenues,GRAND SOHO residents get to soak in all of the Metro’s wonderful vigor. The business and entertainment capital of the Philippines, Makati is the hub of the future,with dining establishments,five star hotels,the hottest nightspots and the country’s top shopping malls.Residents get access to the exhilerating Makati lifestyle, schools,churches,banks,embassies and the Metro Rail Transit (MRT) station is never more than a few minutes away. SUPERIOR FURNISHINGS IN UNIT INCLUDE: • Air conditioning unit and Murphy bed with frame. • A complete kitchen set including tasteful cabinetry, refrigerator, cook top, oven, range hood, microwave. • A complete dinnerware, cookware, rice cooker and water heater for soup or coffee. • Fresh Clean Linens and towels will also be provided. • A living …
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